Commitments

13.10.2021

PRINTEMPS COLLECTS €123,034 IN MICRO-DONATIONS TO SUPPORT THE "ABRI D’URGENCE" ASSOCIATION

As part of its latest solidarity operation with its partner MicroDON, Printemps was able to collect 246,068 donations, amounting to €123,034 for the Fondation des Femmes "Abri d’Urgence" project, an emergency shelter for female victims of violence. This campaign was organised in all 19 Printemps department stores as well as Printemps outlets, from 28 November to 31 December, 2020.
Upon checkout, via the card terminals, customers had the option of adding a micro-donation of €0.50 to the total amount of their purchases. The donation directly supported the project.
 

In addition, solidarity gift wrapping points were set up at Printemps Haussmann on the last three weekends of December to benefit Fondation des Femmes. This activation enabled volunteers from the organization to collect €1,900 in additional donations and to present the project to the department store’s customers.
This strong commitment to women is an integral part of Printemps’ identity and values.

 

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