The Printemps Group shares its vision with its customers, brands, suppliers and all its many partners. We aim to inspire all stakeholders to enhance the positive impact of our actions. As such, our ethical purchase policy ensures the tracking and quality of our products. We are also currently implementing actions to promote women's empowerment and heritage preservation, as well as inclusion and solidarity.
FIGHTING BREAST CANCER—THE ROSEUP ASSOCIATION
Since 2013, the Printemps Group has sponsored the RoseUp association, which aims at informing, supporting and defending the rights of women affected by cancer. Nearly €1 million has been collected since the beginning of 2013. A gala dinner has also been hosted every year since 2014 under the Printemps Hausmann’s dome to raise funds for the cause. In addition, Printemps has implemented initiatives such as the sale of "rosettes" at checkouts, or the auction—organised by Christie's—of Christmas window puppets designed by Chanel, Dior, Prada and Burberry.
The RoseUp association opens a "ROSE HOUSE" in Paris
Its mission is to welcome patients with cancer in a warm and reassuring environment. There, women can share their experiences, get pampered, exercise, enjoy precious moments and start living again—during or after illness. This initiative is funded by three main sponsors: the L'Oréal Foundation (which has been active since the opening of the Bordeaux Rose House), the Paris City Hall and Printemps.
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FIGHTING BREAST CANCER—ODYSSEA
Initially introduced by Printemps Nation in 2009, the partnership with Odyssea has grown steadily ever since. In less than 10 years, it has raised more than €660,000 for breast cancer research, notably for the Gustave Roussy Institute. To this end, various events have been organised such as galas at Printemps Nancy, "solidarity shopping" at Printemps Nation and Printemps Italie 2, and the well-known Odyssea races.
> Learn more about Odyssea
In 2019, Printemps teamed up with the Association for Women's Health (Agir pour la Santé des Femmes—ADSF), which helps women in need through various actions, such as sheltering, coaching, health promotion and disease prevention (with the help of medical aid trucks), and street visits. Employees from Printemps Haussmann and headquarters were invited to assemble kits of everyday necessities from old stock items and collected goods.
> Learn more about ADSF
SUPPORTING PROFESSIONAL INTEGRATION—#TISSONSLASOLIDARITÉ (LET’S BUILD SOLIDARITY TOGETHER)
In 2019, Printemps Haussmann teamed up with the Tissons La Solidarité association to create an exclusive capsule collection. This project was made of selected items from its house brands Au Printemps Paris and Brummell.
#TissonsLaSolidarité runs 70 rehabilitation structures helping people to return to a sustainable economic activity. This second-hand textile management association encourages the rehabilitation of 1,900 workers each year, of which 83% are women.
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Printemps du Goût and Maison du Miel
The launch of Printemps du Goût was subject to deep research on the integration of environmental and social criteria in the selection of products so as to develop a sustainable positioning that highlights the excellence of French products. Printemps du Goût aims to offer 100% Made In France, 100% ethical products and promoting 100% of producers' savoir-faire. The Printemps Group has also partnered with the company Maison du Miel to support beekeeping and the protection of bees in the city. The result is the installation of 10 beehives on the rooftops of Printemps Nation and Printemps Haussmann. In 2017, we harvested 80 kilos of honey!
640 Au Printemps jars of honey were sold—100% of the production
COMBATTING FOOD WASTE
At the same time, Printemps du Goût encourages the recycling of unsold products through donations to the French NGO Les Restos du Cœur. It also started a partnership between Cojean and Linkee allowing unsold products to be given to a charity while respecting the cold chain. This partnership helped distribute the equivalent of 600 meals.
tonnes of donations to Les Restos du Coeur in 2018. More than 1,000 meals offered to 250 beneficiaries
Our projects for a better future-microgiving
To further its ethical giving, the Printemps Group has joined forces with the "MicroDon" initiative that invites customers to round up the amount of their bill to give the small difference to a charitable association. This has been extended to all Printemps stores for two campaigns per year.
In early 2018, the new Printemps de l'Homme exclusively offered the first collection of recycled clothing created by young designers, under the brand Antidote Care, from Antidote magazine.
This initiative was launched with a runway show during the 2018 Fall-Winter Paris Fashion Week. Following this success, Antidote regularly creates Care collections sold exclusively at Printemps.
> Learn more about the Recreate/Reinvent event