Showcasing its exceptional historical assets, Printemps took part in the latest edition of the European Heritage Days in September.
For the occasion, three stores opened their doors to the public and welcomed nearly 1,300 people on more than 50 tours offered over both days. The Printemps tours received wide attention in the online press and featured among the top fashion sites to visit during the weekend.
At Printemps Haussmann and Printemps Nation, employees volunteered to serve as tour guides to take the weekend visitors behind the scenes of these iconic historic sites, which are typically closed to the public. At Printemps Italie 2, participants had the chance to attend a conference led by the Store Director, followed by a backstage tour and a presentation on the store’s commitment to supporting breast cancer research.