MADE IN DESIGN NEW IDENTITY

After more than a year's work, the Made in Design teams are pleased to unveil a brand new identity: a new logo, a new website, a new way of addressing customers, guided by the promise to bring joy and uniqueness to interiors.

The "Du style à..." concept goes beyond that of lifestyle, associating an attitude with a way of life. Since design is lived in everyday life, and the interior is the place of all creativity and free expression, Made In Design playfully explores the intimacy of four profiles mirroring its signature "four styles of living", through an inspiring campaign.

La Passionnée is the lover of beautiful pieces. She preserves, collects and passes on. In her large apartment, objects of all styles and eras accumulate, in a variety of materials, patterns and colors. This passionate collector hunts at flea markets, brings back objects from her travels and unearths them in galleries, turning her home into a veritable cabinet of curiosities.
A minimalist, l'Ultra Moderne optimizes her time, avoids the superfluous and cherishes luxury. The interior is immaculate and functional. His furnishings, chosen by a decorator, are statutory: several brands rub shoulders with pieces signed by the greatest designers known and recognized by his circle.
L'Essentialiste is close to nature. Attentive and committed, he favors short circuits. He left the frenetic city for a country life more in touch with himself and his values. This neo-rural lives in a farmhouse renovated in collaboration with an architect. His simple yet modern interior mixes designer pieces with rustic furniture.
Anticonformist, la Créative is sharp and uncomplicated. She exudes joie de vivre, both in her surroundings and in her home. Her apartment is a veritable manifesto of her world. She stands out for her unity of style, but allows herself visual accidents, marked by color, fantasy, rare pieces from design icons who inspire her or from her creative friends.

RELATED TOPICS

Made In Design

15.03.2024

MADE IN DESIGN REVEALS THE WINNER OF ITS DESIGN CONTEST

Congratulations to Dorine le Grelle, winner of the Jeunes Créateurs competition run by Made In Design !

Made In Design

15.03.2024

"THE STYLE OF" MADE IN DESIGN

Because the same object tells a completely different story depending on the environment in which it is displayed, Made In Design takes you on a journey into everything that design makes ...

Made In Design

19.01.2024

MADE IN DESIGN SUPPORTS YOUNG DESIGNERS

Nouvel écrin pour la scène créative contemporaine, l’œil de Made In Design révèle à travers son portail Créateurs, une curation de designers et de marques émergentes ...

Made In Design

10.11.2023

MADE IN DESIGN'S SURPRISING CHRISTMAS

Glamorous, surprising and colorful, the curtain rises on Made in Design's Christmas design selection!

Made In Design

24.10.2023

MADE IN DESIGN MOVES INTO HQ

Groupe Printemps strengthens synergies between its companies with the arrival of some of Made In Design's staff at headquarters.

Made In Design

09.10.2023

YOUNG DESIGNERS CONTEST

Talent wanted! Made In Design is launching its first young designers' contest.

Group

16.05.2023

PERSPECTIVES EXTÉRIEURES BY MADE IN DESIGN

Summer is on the way and for Made in Design, it’s time to unveil its vibrant new outdoor campaign shot by Cyrille Robin. "Perspectives extérieures" (or “outdoor perspectives”) ...

Made In Design

10.03.2023

MADE IN DESIGN x PINTON

The art of textiles with PINTON, available on madeindesign.com and at the immersive pop-up at Printemps Haussmann.

Made In Design

15.12.2022

éclats de rêve at Made in Design

"Éclats de rêve" at Made In Design, the new Christmas campaign produced in collaboration with 3D artist Victor Roussel, showcases a glamourous and festive Christmas.

Made In Design

14.10.2022

THE MADE IN DESIGN APARTMENT WELCOMES POPUS ÉDITIONS

Until October 15, 2022, the Made in Design curation space located at Printemps Haussmann is hosting Popus Éditions, a bold and colorful home decor brand.

Made In Design

08.06.2022

RETROSPECTIVE CRAZY 80'S BY MADE IN DESIGN X CAPPELLINI

For the launch of the new “80s Forever” operation, the iconic Italian design house Cappellini and Made In Design are presenting a unique retrospective of the greatest pieces ...

Made In Design

07.06.2022

MADE IN DESIGN NEW STORES

Made in Design is ramping up its omnichannel development strategy by opening two new stores: one measuring 87m2 at Printemps Rennes Alma and another measuring 300m2 at Printemps Nation.

Made In Design

06.05.2022

New Made in Design curation space

Combining art & design, Made In Design by Printemps is unveiling a new curation space at Printemps Haussmann

Made In Design

11.04.2022

Made In Design revamps the VIP space at Accor Arena

As part of the redevelopment of the new VIP space at Accord Arena, Infinibar, the IF Martin Mery design agency called on the services of Made in Design Pro.

Made In Design

07.02.2022

Made In Design x Lelièvre Paris

For its first furniture collection, Lelièvre Paris, a fabric design and publishing studio active for more than 100 years, chose to team up with designer José Levy for his bold and ...