Made in Design is ramping up its omnichannel development strategy by opening two new stores: one measuring 87m2 at Printemps Rennes Alma and another measuring 300m2 at Printemps Nation (the biggest in the Printemps Network).
As concepts of expression and inspiration, these two new spaces offer a massive selection of products from among the brand’s 50,000 items, as well as a range of services. Designed as a gallery, the spaces are sequenced through an array of vivid colors and contemporary hues. The store features a curated range of items, illustrating the shopping consultant role played by Made In Design since its creation in 1999.
The label’s entire catalog is also available on a tablet. Customers now have the ability to arrange delivery or place orders through the Click&Collect service. At the same time, Made In Design offers Personal Shopper services provided by its sales advisors.
After Paris, Lille, Toulon and Lyon, this is yet another occasion for Made In Design to reach out and meet its customers where they are.