Printemps is celebrating its new colors and new visual identity rooted in a graphic legacy stretching back more than 150 years! Our founders, Jules and Augustine Jaluzot, were the first to adopt what we call a true visual identity and color scheme.
The first ultramarine logo, designed by the famous poster artist Jules Chéret in the late 1870s, was succeeded by creations from renowned artists and designers like René Gruau and Jean Widmer for the iconic flower P logo used until the late 1980s.
So why did we now choose green ? Find out in our video !