Le Printemps via son compte @printempsofficial figure à la deuxième place des marques dont les publications sont les plus commentées ou celles qui ont suscité le plus de réactions sur Instagram en France, selon une étude Kantar, au 1er semestre 2020.
Durant la crise due au Covid-19, le référent des études panel, Kantar, a analysé la publicité sur Instagram couvrant la période du premier semestre 2020. Selon les chiffres réunis par le SRI (Syndicat des Régies Internet) et l’UDECAM (Union Des Entreprises de Conseil et Achat Média), les 3 marques dont les publications sont les plus commentées ou sur lesquelles les gens ont réagi sont Netflix, les magasins Printemps et l'enseigne de prêt-à-porter Don't call me Jennifer.
L'étude révèle également que la Mode arrive largement en tête (41%), suivie par la Distribution (26%) et la Beauté (12%) s'agissant du nombre de posts publiés.
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