As part of the Printemps Group's new strategy initiated last November, the printempsfrance.com website is merging with the Printemps.com e-commerce site.
Printemps is now offering a unique online experience with an enhanced customer journey.
To kick off this merger, which took place on October 14, the Group launched a series of campaigns to redirect traffic to Printemps.com.
Since the beginning of September, Printemps.com has offered customers the possibility to book their spots for in-store events, as well as to watch or re-watch episodes of the "En Mode Printemps" live shopping series.
As of today, Printemps.com will also serve as the central hub for all news from the Printemps Haussmann stores and the wider Printemps retail network. It gives visitors a chance to discover new Personal Stylist features, such as quizzes, as well as new brands.