Metafashion at Printemps Haussmann

Printemps is teaming up with DRESSX, the biggest metafashion retailer, to offer digital fashion to its customers at Boulevard Haussmann.


With 5 digital outfits designed in our new colors, the first physical pop-up of digital fashion offers a real-life phygital experience. Using a digital kiosk, visitors are invited to try and purchase a 100% virtual wardrobe, within an immersive universe combining fashion, artificial intelligence and augmented reality.


This digital wardrobe can adorn an avatar or the customer, through augmented reality technology using a filter seen in video games, the Metaverse and on social media.

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