Printemps is teaming up with DRESSX, the biggest metafashion retailer, to offer digital fashion to its customers at Boulevard Haussmann.
With 5 digital outfits designed in our new colors, the first physical pop-up of digital fashion offers a real-life phygital experience. Using a digital kiosk, visitors are invited to try and purchase a 100% virtual wardrobe, within an immersive universe combining fashion, artificial intelligence and augmented reality.
This digital wardrobe can adorn an avatar or the customer, through augmented reality technology using a filter seen in video games, the Metaverse and on social media.
On the same theme
TYPOLOGY SETS UP SHOP EXCLUSIVELY AT PRINTEMPS
Typology opens a corner at Printemps Haussmann!
WORLD RETAIL CONGRESS 2024
Jean-Marc Bellaiche spoke at the World Retail Congress 2024, which inspires and brings together over 800 retail leaders every year, and whose theme this year was "High Performance in ...
PRINTEMPS PARTNERS WITH THE OR FOUNDATION ET L'IFM
In April, the 6 contributory projects developed by students at the Institut Français de la Mode as part of the IFM x Kering Sustainability Certificate were presented at the French ...
VINTAGE FASHION SHOW AT PRINTEMPS HAUSSMANN
Some 50 top Printemps customers and influencers were invited to a vintage fashion show at Printemps Haussmann's "7ème Ciel".
MINIMAL CHIC AT PRINTEMPS
As a trend-spotter and fashion trendsetter, Printemps is inaugurating a 187 m2 space dedicated to "Minimal Chic", which has been making its mark on collections for several seasons now.
VISIT FROM THE PRIME MINISTER OF THAILAND
Printemps Haussmann and Jean-Marc Bellaiche, President of the Printemps Group, were pleased to welcome Mr. Srettha Thavisin, Prime Minister of Thailand.
LE PRINTEMPS PATRON OF THE VILLA CAVROIS
Printemps de Lille is helping to replace the curtains at the Villa Cavrois, an architectural masterpiece designed by Robert Mallet-Stevens.
PRINTEMPS RECOGNIZED FOR ITS CUSTOMER EXPERIENCE EXCELLENCE
Printemps receives the "Strongest Progress" award in KPMG France's Customer Experience Excellence 2023 barometer, which recognizes the excellence of Printemps' customer experience practices.
PRINTEMPS UPCYCLES ITS DECOR
As part of its commitment to a responsible approach to store design, Printemps is increasing the use of responsible materials to decorate its retail spaces with FabBRICK®.
REVOLUTIONIZING TEXTILE END-OF-LIFE WITH ECOLLANT
Le Printemps has teamed up with startup Ecollant to contribute to the goal of creating new pairs of French recycled nylon tights in a circular loop by 2026.
PRINTEMPS LAUNCHES A NEW CYCLE WITH LAVOMATIC
It's time to get fresh resolutions and start a new cycle with Printemps' Lavomatic.
Printemps voted best retailer 2024
Le Printemps takes 1st place in the Capital Magazine 2024 ranking of the best clothing and accessories chains in the "Department Stores" category.
A committed Christmas at Printemps
To ensure that the whirlwind of the festive season is also a wind of generosity, Printemps is launching a microDON campaign to support La Voix de l'Enfant.
Catherine Deneuve unveils Printemps' Christmas windows
The 2023 windows opening ceremony was hosted by Catherine Deneuve.