Printemps won the INNOVATION GOLD award at the FAVOR’I E-COMMERCE AWARDS for its “En Mode Printemps” program. This new award confirms the success of the live shopping campaign, which features more than thirty episodes produced by internal teams since its launch in June 2021.
The awards ceremony was broadcast live on February 16 on BFM Business, in partnership with the Federation of E-Commerce and Remote Shopping (FEVAD). It helped shed additional light on "En Mode Printemps", a new interactive shopping experience that illustrates the Group’s omnichannel strategy.
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