Printemps upgrades to Web 3.0

Printemps is catching the NFT wave and unveiling a unique experience with the launch of its first virtual store


Conceived as a blended physical and digital universe, invites customers to discover its very first immersive shop. Visitors can now step into the virtual department store from home, stroll through the immersive store and buy the exclusive products available in its aisles. To make this experience even more memorable, offers customers who have made a purchase from the immersive boutique a chance to enter a drawing to win one of the NFTs made in collaboration with artist Romain Froquet cracks the code of web 3.0 to capitalize on NFT an the metaverse.

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