Digital Fashion by Printemps unveils a new Valentine’s Day collection: METALOVE💗
Printemps is continuing its exploration of the metaverse, after its Magnetic Vibes and Christmas campaigns, by transforming the most romantic holiday into a playground for afficionados of virtual apparel and accessories.
A DIVE INTO FASHION 3.0 TO MAKE HEARTS RACE
From the red velvet heart dress and the rose petal dress to a metallic top complete with padlocks in the style of the Pont des Arts in Paris, there are countless ways to declare your virtual love—not to mention the selection dedicated to dogs and cats!
BALLOON DRESS NFT
To celebrate the new collection, Printemps is offering an NFT with any purchase from the Digital Fashion collection and any purchase on printemps.com on February 14 (conditions apply).