The brand behind Youth Culture has recently opened its ninth store within a brand new space designed specifically for Gen Z!
Located at 31 rue de Béthune, near the Grande Place in downtown Lille, Citadium inaugurated its newest store measuring more than 1,140 square meters on May 19, 2021.
Spread across one single level, the store features plenty of natural light and an original architectural concept designed by Antonio Virga. As the flagship's signature element, the two-panel glass façade immediately sets the tone of the new store's clean, uncluttered look.
Of course, the new showcase presents all the essentials of the Citadium community, including iconic brands like Nike, Tommy Hilfiger, Vans, Adidas, Veja, Ralph Laurent, Converse, Levi’s and Lacoste. But it also houses all the streetwear, sneakers, accessories and American grocery items already available in other shops, as well as an ever-expanding array of innovative concepts.
With this new showcase, Citadium is continuing its commitment to the environment and its partnership with Tilt Vintage by offering a space dedicated to second-hand items, as well as a sneaker maintenance and repair area by L'Atelier de la Basket.