For the new Citadium campaign, the true spirit of the outdoors has settled in the heart of Normandy with brands like Patagonia, The North Face, Arc'Teryx, Columbia and more. Inspired directly by these expert brands in outdoor sports, Citadium is presenting NewCo, its new theme for the Normandy campaign.

NewCo showcases layered materials, vented cuts and ski masks, while the photo shoot represents characters who play with striking color combinations: purple, neon green, grey, check patterns and warm knits.


While winter nears its end, its style remains forever in season.

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