To celebrate its fifth anniversary, Citadium Marseille organised a truly memorable event for its customers and employees on the weekend of the 25-26th of May. For the occasion, the store transformed into a life-size beach with tropical decorations and nearly 250 kg of sand, covered with beach chairs and umbrellas.
Citadium Marseille also invited guests to take part in beach activities, notably by setting up a pétanque court, in partnership with custom sneaker workshop La Boulistière, as well as an inflatable surf machine standing four meters tall—guests loved it! For refreshments, participants were able to enjoy Thai ice cream, coffee with desserts and healthy tea. With free entry all weekend, a DJ was on hand to ensure good vibes for all customers taking part in the events. Store members were also invited to join in the fun by donning an anniversary T-shirt, sneakers in primary colours and flower necklaces—the perfect uniform for handing out tote bags and other goodies in-store.
The successful birthday party was also broadcast on social media by 13 influencers invited for the occasion.