Known as "C[Re]ate", the operation aims to create a sales campaign centered on new consumer habits. The goal: to inform Gen Z about the latest issues in ecology and environmental responsibility. For the occasion, all Citadium stores have updated their purchasing methods and will offer a line of products committed to eco-responsible values.
Alongside the campaign, Citadium is rolling out a series of events to highlight responsible brands that have been working hard on developing new ways to improve consumer habits for the future. Offered in store on Wednesdays and Sundays from 2pm to 6pm, the creative workshops will be led by "ISLA COLLECTIVE" at Citadium Caumartin, and by other upcyclers at the brand's stores outside Paris.
THE ISLA COLLECTIVE
Isla Collective is a community-based initiative that aims to bring together and showcase entrepreneurs whose creative visions shine through in their exceptional and unique offerings.
Founded by Mariko Brown, Isla Collective is named after Mariko's daughter and has grown out of a deep passion for Vancouver Island and for sharing everything that makes this corner of British Columbia so unique and inspiring. As a teenager, Mariko was drawn to the beauty of the island, where she returned as an adult to start her family and build her vision for the collective.
On the same theme
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PRINTEMPS GROUP REVEALS ITS PROFESSIONAL EQUALITY INDEX
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GALA ROSEUP 2023
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PINK MONTH AT PRINTEMPS
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REOPENING OF CITADIUM BEAUBOURG
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PLANET© IN SIGHT!
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THE EQUAL PAY INDEX AT PRINTEMPS
Printemps has been a pioneer in gender parity by establishing its first social benefits in 1882, including equal pay for men and women for the same position.
NEWCO CITADIUM
For the new Citadium campaign, the true spirit of the outdoors has settled in the heart of Normandy with brands like Patagonia, The North Face, Arc'Teryx, Columbia and more.
Corner CrushON x Citadium
A new space dedicated to second-hand items coming to Citadium, with a 100% vintage and streetwear selection.