As part of Citadium's new "streetcare" sales campaign, the brand is partnering with the upcycling collective ISLA through October 24, 2021.
Known as "C[Re]ate", the operation aims to create a sales campaign centered on new consumer habits. The goal: to inform Gen Z about the latest issues in ecology and environmental responsibility. For the occasion, all Citadium stores have updated their purchasing methods and will offer a line of products committed to eco-responsible values.
Alongside the campaign, Citadium is rolling out a series of events to highlight responsible brands that have been working hard on developing new ways to improve consumer habits for the future. Offered in store on Wednesdays and Sundays from 2pm to 6pm, the creative workshops will be led by "ISLA COLLECTIVE" at Citadium Caumartin, and by other upcyclers at the brand's stores outside Paris.
THE ISLA COLLECTIVE
Isla Collective is a community-based initiative that aims to bring together and showcase entrepreneurs whose creative visions shine through in their exceptional and unique offerings.
Founded by Mariko Brown, Isla Collective is named after Mariko's daughter and has grown out of a deep passion for Vancouver Island and for sharing everything that makes this corner of British Columbia so unique and inspiring. As a teenager, Mariko was drawn to the beauty of the island, where she returned as an adult to start her family and build her vision for the collective.