The jury of the IX edition of the Nuit des Rois awarded Gold to the Retency program put in place at Printemps Haussmann to assess and improve the customer experience in store.
Nominated in the “Data and CRM” category, the Retency project consists in measuring the number of visits in store to improve the conversion rate and customer journey in store. The new technology is based on a unique cross analysis of data that ensures data privacy and regulatory compliance.
THE NUIT DES ROIS
The Nuit des Rois is an annual event that recognizes the best programs in digital marketing based on two main criteria: performance and innovation. The goal is to spotlight the best campaigns and the exciting and innovative professions that make them possible, which do not always get the attention they deserve.
On the same theme
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MADE IN DESIGN REVEALS THE WINNER OF ITS DESIGN CONTEST
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