On September 22, 2021, Printemps unveiled 1,300 m² dedicated to circular fashion : 7th Heaven on the seventh floor of Printemps Woman.
Though it has remained largely closed to the public for decades, this floor is full of architectural gems and cultural treasures.
The Binet Cupola and Pont d’Argent, two structures recalling the Eiffel tower, were renovated in a minimalist spirit to become the French capital’s largest space dedicated to circular fashion.
Bathed in natural light and offering a panoramic view of Paris, the space is home to a unique initiative combining an innovative expert buyback service for second-hand clothing; a carefully curated line of vintage items blending luxury and accessibility; and a selection of fashion, beauty and lifestyle brands committed to responsible approaches like upcycling, art-cycling, repair, customization and second-hand.
Just like its namesake season of spring, Printemps has never stopped reinventing itself since its creation in 1865. Committed to supporting the major changes in society for the benefit of its customers, employees, partners and, more broadly, our planet and shared future, Printemps is eager to anticipate changes in the world and is therefore taking a new direction: that of the circular economy.
For Printemps, this rich and open vision of circular fashion is inseparable from our collective adventure, because the department store is a site of interaction and exchange, a driving force that advances consumer behaviors.