Winner of the "La Beauté en Herbe" contest

Printemps teamed up with the crowdfunding platform KissKissBankBank to provide financial support to innovative and responsible new brands in the beauty industry. The support provided included €2,000 in funding from the KissKissBankBank campaign, a video shoot and distribution of the brand’s products at the Green Market, the natural beauty space at Printemps.
On Thursday, June 2, the five finalist brands Maison Hädenn, Sainbioz Annecy, Normaness, Maroot'In and Wia presented their concept to a jury of experts.  

🏆 Maison Hädenn, for revolutionizing dilutable powder shampoo
🏆 Maroot'In, for creating a next generation facecare routine with refillable cosmetics
🏆 Wia, for producing a natural mascara with a reusable and customizable brush


This campaign brings to the fore the most daring and engaged young brands.


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