For the first time, Printemps has partnered with the We Love Green Festival, which took place on the 2nd, 3rd, and 5th of June 2022.
Since 2011, the We Love Green Festival has been one of the summer's biggest events. Located near Paris, in the heart of Bois de Vincennes, it offers an eclectic program of pop-rock, soul, rap and electronic music, as well as a series of events, talks and meetings on environmental issues.
THE RELOOKERY, A UNIQUE NEW SPACE
This year, festivalgoers discovered a new attraction: the Relookery. Conceived as a mini flea market located under a teepee, this exclusive space offered a range of socially responsible brands: second hand, vintage and upcycled creations.
This was an opportunity for Printemps to highlight its commitment to more responsible fashion, through a selection of brands from its label "Unis vers le beau Responsable" (United towards Responsible Beauty), created in September 2021, and Ready Up, an initiative that promotes the achievements of students and young graduates in fashion and design.