In order to spotlight the region’s cultural initiatives, Printemps Lille has forged a new partnership with the LAM modern arts museum that will run through February 28th, 2022.
For the occasion, Printemps Lille has allowed the LAM to promote its Paul Klee exhibition on the store’s façade.
Through a program to share visibility, Printemps Lille organized a presentation of Fall-Winter 2021 trends within the museum on October 21st. From 5:45 PM until 8:30 PM, 74 Platinum customers were invited to a workshop presented by the store’s Personal Shoppers on how to accessorize the season’s flagship pieces. Customers also had the chance to visit 2 of the museum’s temporary exhibitions devoted to Griffa and Modigliani.