NEW BRANDS TO STRENGTHEN AROMA-ZONE’S DIFFERENTIATING OFFER
AROMA-ZONE
Building on recent sociological trends, Printemps Lille is hosting AROMA-ZONE, a pioneering brand specialised in designing and distributing superior-quality essential oils and 100% natural cosmetics that customers can craft themselves.
In just under 20 years, AROMA-ZONE has become the leading name in aromatherapy and craft cosmetics. Unlike the rest of the industry, AROMA-ZONE started out as a web-based pure player, before opening a string of three concept stores in 2014 and 2018 (Odéon, Haussmann and Lyon).
As part of its development within the network of Printemps department stores, Printemps Lille now features a 500m2 space where it offers its customers the full line of AROMA-ZONE products, representing 1,700 items and services including cosmetic workshops and Click & Collect.
MADE IN DESIGN
Founded in 1999 by Catherine Colin, Made In Design is Europe’s leading platform for designer furniture, lighting and decor, open to professionals and the general public. Its offering spans top brands (Kartell, Hay, Foscarini, etc.) and the biggest designers (Starck, Dixon, etc.). Its mission is to share its passion for design by bringing this world to a wider audience.
Acquired by the Printemps Group last May, Made In Design opened its first brick-and-mortar space inside the Printemps store in Lille.
Covering a surface area of 120m², the boutique was designed as an inspiring site presenting an array of scenic displays that will change each season. Assisted by Made In Design experts, customers can order all 30,000 items from the online catalogue in-store and benefit from home delivery. A selection of lighting and decor items are also available for immediate purchase in-store.
CAFES MEO
Representing the colours of its city and region for 125 years, Printemps Lille recently set out to expand its offer of gourmet services with Cafés Méo, a mainstay of life in Lille.
Since 1928, the coffee roaster has offered on-site tastings of every possible coffee flavour and variation, as well as a selection of hot and cold drinks to pair with Alex Croquet pastries. It also features a grocery with bulk coffees ground fresh on demand and a selection of sweets, such as Toussaint gingerbread. Lastly, the cafe sells coffee makers and accessories (Chemex, Hario, Aeropress, etc.), so coffee-lovers can create the perfect brew at home.
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