Opened in 1912, Printemps Deauville was the very first branch of a department store outside of Paris and one of the first fashion stores to open on the Côte Fleurie in Normandy.

The creation of this "novelty store" was a key part of the major urban development projects of the entrepreneur Eugène Cornuché and the mayor Désiré Le Hoc for the city, which also included the construction of a new casino and the hotel Le Normandy.

This year, Printemps Deauville is celebrating its 110th anniversary and invites you to come and rediscover its history through archive images and stories!
Originally, the store was only open during the summer, and the saleswomen were selected from among the best of the Paris Printemps stores. They were even housed in a special villa nearby, the Villa Primavera. It was not until the 1940s that the store was open all year round to maintain the Deauville client base.
The store’s architecture has the appearance of an old Normandy inn and its materials, with many borrowings from an idealized Middle Ages, including false timbering, gables and even terra cotta statues of pilgrims!

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