Printemps Haussmann is celebrating women’s football in partnership with Visa. From May 23 through June 20, the store hosted a variety of events to coincide with the European Women’s Football Championship:
A connected circle to test your reflexes
A photo booth to step into the shoes of Eugénie Le Sommer
Foosball in VR
A video simulator to become one of the top football goalies
This wonderful campaign helped promote the UEFA Women’s Euro England 2022 ™ championship, taking place in London from July 6-31, 2022.
On June 18, Eugénie Le Sommer, Olympique Lyonnais’ star forward, met with visitors during an exclusive talk on women’s football.