Printemps presents its "Printemps Analytics" sales data analysis platform, available to its partner brands.
This exclusive tool collects, analyzes and summarizes over 50 million anonymous customer data points each month from Printemps stores and Printemps.com: a veritable gold mine for improving the omnichannel customer experience.
Recording more than fifty exclusive performance indicators, Printemps Analytics enables brands to access precise information on:
The profile of their clientele
From a secure, intuitive and customizable platform, brands can see how their performance compares with similar brands and manage their marketing campaigns in order to optimize the purchasing experience for their customers.