Place des Tendances is now live on TikTok, the hottest social media platform around! Visit the account @placedestendances to discover novel content on fashion and beauty for those in the know. The objective? To grow the fashion fan base of Place des Tendances by interacting with a younger, ultra-connected crowd. (Close to 90% of TikTok users are below 35 years of age.)
What kind of content is posted?
Attractive and fun videos show behind-the-scenes footage from shoots, as well as numerous looks. The points of view change, with videos shot either by the crew or by influencers who share their favourite pieces, in the fresh, fun spirit of this social network.