"It's paper holiday, let your wishes come true" at Printemps

This year, a special kind of magic is taking over Printemps : wishes from around the world are carried by messenger birds to Printemps Haussmann, where they can come true : "it's paper holiday, let your wishes come true".


In stores, window displays and communications, paper reveals its ability to transform reality into an enchanting universe. It transforms into Christmas decorations and glittering structures, comes to life to give life to delicate characters and metamorphoses into letters collecting the most precious wishes... Each creation testifies to an exceptional attention to detail and a desire to create an enchanting and eco-responsible Christmas.


For the festive season, Prada is transforming the Printemps Haussmann Atrium into an imposing 11-metre-high paper library. On the shelves, the House's creations, including some thirty exclusive products created for Printemps, mingle with several hundred imaginary books. A majestic Christmas tree, made up of a spectacular assembly of 2,000 envelopes and greetings in shades of white and gold, adds to the magic of the space. Iconic bags, decorative objects, enchanting gifts and fantastic animations, Prada and Printemps write enchantment in capital letters. Monumental!