As part of the new “80s Forever” campaign, designer Isabel Marant is the guest of honor at Printemps Haussmann, as she continues to set up shop at the heart of the Atrium until August 21.
Presented on May 19, the pop-up imagined by the designer showcases the new Spring-Summer 2022 collection in a sunny and energized atmosphere. Set against monumental facades featuring a dazzling sunset degrade, long tables in vivid neon colors present the collection’s products.
For the occasion, Isabel Marant created a brand-new capsule collection exclusively for Printemps. The collection included hats, T-shirts, sweatshirts, hoodies, socks, and tote bags bearing the Printemps logo, all in diverse, technicolor rainbow colors.
To give a finishing touch, a series of essential summer goodies was designed exclusively for Printemps: a fan, a mug, a lighter, a sunscreen tube, a sunset puzzle, and an iconic Ilford camera to capture instant snapshots of summer colors.
Head to Level -1 at Printemps Haussmann to discover this bright new space !