Printemps is launching "En Mode Printemps", its first live shopping series offered in a regular and curated format for a new kind of shopping experience. "En Mode Printemps" is a 20-minute fashion and lifestyle show that is fresh, joyful and authentic.
"En Mode Printemps" is a 20-minute fashion and lifestyle show that is fresh, joyful and authentic. The concept is simple: each week, a Personal Shopper and a guest present 3 selections of fashion, beauty and lifestyle items dedicated to a specific theme. Thanks to Live Shopping, all items are available for purchase via a dedicated tab that appears during the presentation.
Part service and part entertainment, this series aims to create a regular, interactive meeting point by combining a magazine approach with practical information. In this way, Printemps offers an overview of all the available possibilities, as personal shoppers guide and advise visitors on how to find the perfect outfit and stay stylish in every situation.
Discover live and encore episodes of En Mode Printemps at www.printemps.com.
In 1999, Printemps played its role as a trendsetter and adviser by creating a new way to shop online. With its "Webcamers", or Personal Shoppers moving through stores equipped with rollerblades, mobile phone and camera, web users found a new way to discover a selection of items without going to the store!
The webcamers made their first appearance on March 13, 1999, during the store's traditional "Crazy Day", a day of air-themed events to celebrate the arrival of spring-summer collections. But it was not until March 20, 1999, the date of the store's Internet Festival, that this team assumed its full sales role.Now, over 20 years later, Printemps is once again inaugurating a new experience in response to a booming consumer trend: live shopping.
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