Diesel is inaugurating a new space at Printemps with Bonjour Jacob.
Within an industrial decor marked by its iconic red logo, Diesel is moving into Printemps with the Parisian concept café Bonjour Jacob to offer visitors a hybrid shopping experience unlike anything else !
While sipping a gourmet cup of coffee, you can peruse the latest fashion, design and architecture magazines from around the world and discover the brand's fall-winter collection. This winning new concept invites you to dive into a shopping experience like no other.
Visit the space now on the fourth floor of Printemps Haussmann to discover the concept and our fall-winter selection.