Lille’s famous florist Vert Mousse sets up his design workshop at Printemps Lille.
A true strategic issue, the collaboration with Vert Mousse gives a local anchor to one of the city’s essential merchants. Lacking a florist in downtown Lille, Printemps set out to share the expertise of Vert Mousse with the residents of Lille.
This floral space located at the department store’s entrance on Rue Nationale invites customers to enter a world full of color and scent. Offering fresh and dried flowers, the new store that straddles the inside and outside of Printemps has created enthusiasm among.