Printemps will soon expand its offer of natural and accessible products by opening spaces dedicated to AROMA-ZONE, the leader in craft cosmetics, in several of its locations.
In just under 20 years, AROMA-ZONE has become the leading name in aromatherapy and craft cosmetics. Unlike the rest of the industry, AROMA-ZONE started out as a purely web-based player, before opening a string of three concept stores in 2014 and 2018 (Odéon, Haussmann and Lyon).
Today, as brands have begun to invest massively in e-commerce, the AROMA-ZONE community is reclaiming the brick-and-mortar points of contact—boutiques, corner stores and pick-up locations!
Through this partnership with Printemps, AROMA-ZONE will be able to quickly open many new boutiques with ample floor space to bring the full concept to the customer. AROMA-ZONE has chosen to collaborate with Printemps with the aim of rapidly opening several large “shop in shops” inside the department store’s biggest locations, such as Printemps Metz in June, and Printemps Lille and Strasbourg in September.
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