For the holidays, Santa Claus is playing the Ringmaster and taking his troupe on an extravagant tour to offer children and adults alike the most amazing show ever.
Printemps chose the artist Olaf Hajek to illustrate its year-end theme: “This Christmas, Printemps is putting on a circus”. The merry Printemps troupe is parading through France, with stops in each Printemps store, which will be transformed for the occasion into an incredible theater for this extraordinary Christmas circus.
Among the eleven window displays are four magnificent scenes: “THE PRINTEMPS TOUR”, with the balloons of the Christmas aerial circus lifting off from Printemps, “THE CLOWN SHOW”, alongside a team of acrobats performing gags and antics around a whirling Ferris wheel, “THE TRAPEZE BALLET WITH LOEWE”, a majestic aerial act in an extraordinary hanging garden around the Loewe logo, and “THE GRAND FINALE”, a party thrown around a spectacular FERRERO ROCHER® pyramid placed on a podium decorated with gold and light.
After more than 650 hours of day and night assembly for nearly three weeks, the Christmas window displays are now up along Boulevard Haussmann